1. What we collect & why
We use Google Analytics 4 and the “Google Signals” feature. When you visit our website or use our services:
• We collect analytics data about your device, browser, IP address (in pseudo-anonymous form), pages visited, events triggered, time on page, etc.
• If you are signed into a Google Account and have enabled Ads Personalization, the Google Signals feature may associate your sessions across devices in an aggregated way (so you might be counted as a “signed-in user” across devices). 
• The purpose of this collection is to understand how users interact with our website across devices, to improve our services, to enable remarketing/advertising features (where enabled), and to generate aggregated insights and audience reports. 
2. Lawful basis & consent
For users in the European Economic Area (EEA), the United Kingdom, and Switzerland:
• We rely on your consent (under Article 6(1)(a) GDPR) for the use of cookies and similar tracking technologies for analytics and remarketing.
• We provide you with a cookie-banner / consent management tool prior to firing non-essential cookies/tracking scripts.
• You may withdraw your consent at any time, and choosing not to consent will not prevent you from using our site — it may simply limit the analytics and personalization we can offer.
3. Cookie & tracking disclosure
• We use cookies (including Google Analytics cookies) and similar tracking technologies. Some of these cookies may be placed or read by Google LLC as processor/service-provider for Google Analytics and Google Signals. 
• If Google Signals is enabled for your user data, cookies enable cross-device tracking for users who are signed in to Google and have Ads Personalization turned on. 
• You can manage or refuse cookies via our cookie-banner, or through your browser settings.
4. Data transfers and storage
• Some of the data captured via Google Analytics/Google Signals may be transferred to servers outside the European Economic Area (e.g., to the United States) as part of Google’s services.
• Google LLC states that it complies with the EU-US & Swiss-US Data Privacy Frameworks (DPF) and uses Standard Contractual Clauses (SCCs) for transfers where relevant. 
• We have configured Google Analytics in a manner consistent with the GDPR and the ePrivacy Directive (for example: pseudonymisation of IP addresses, limiting data retention, etc.). 
5. Data retention & user rights
• The data linked through Google Signals will be aggregated and de-identified for reporting purposes; individual-level personal data is not provided to us by Google in a form allowing user-identification. 
• You have the right to request access to your personal data, to correct or erase it, to restrict or object to processing, and to data portability where applicable (Articles 15-20 GDPR).
• If you withdraw consent for analytics/tracking, the data collection and processing will stop for future events.
• We retain analytics data only for as long as necessary for the purposes described; for more details please see our full Data Retention policy.
6. How to opt out / manage tracking
• You may disable Google Analytics tracking via the Google Analytics Opt-out Browser Add-on or by adjusting your cookie settings on our site.
• You may disable Ads Personalization in your Google Account, which will prevent your Google account’s data from being included in Google Signals cross-device aggregation.
7. Changes to this policy
We may update this section from time to time. The date of last revision will be noted at the top of this page. Significant changes will be notified to users where required by law.
8. Contact & supervisory authority
If you are located in the EEA/UK/Switzerland and believe that your rights under the GDPR have been violated, you have the right to file a complaint with your national Data Protection Authority.